Streamlining recipient addressing for VistaPrint
Qualitative Research
Moderated User Interviews
Competitive Analysis
Motion Design
Design Systems
Prototyping
A/B Testing
Purchasing and mailing event invitations on our site was frustrating and resulted in low sales of one our highest margin products.
After introducing these changes, premium envelopes saw a 6% increase in take rate. These changes also contributed to $585k in incremental VGP in Q2.
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Bridging mobile and desktop studio experiences at VistaPrint
Qualitative Research
Moderated User Interviews
Competitive Analysis
Motion Design
Design Systems
Prototyping
A/B Testing
In our current studio experience, users have no way to easily transfer photos from their phone to their desktop, resulting in a significant amount of cart abandonment.
This project was launched at the tail end of my tenure at Vista. While I was not able to be present during the execution of the feature, the hope was to see increased mobile activity on applicable card products.
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Creating sustainable personal hygiene for Good Time
Qualitative Research
Moderated User Interviews
Competitive Analysis
Motion Design
Design Systems
Prototyping
A/B Testing
Who Gives a Crap had been planning the launch of a sister brand that focused on sustainable personal hygiene products. My goal was to create its initial shopping experience as well as a design system that would scale with its inevitable growth.
As of May 2023, Good Time's launch has resulted in an average 1.5% attachment rate and driven an incremental 30k orders. AOV is currently hovering around $40
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Building the foundational design system for Figs
Qualitative Research
Moderated User Interviews
Competitive Analysis
Motion Design
Design Systems
Prototyping
A/B Testing
Our interface lacked a cohesive design system, resulting in inconsistencies and usability issues. Without unified styles, typography, and components, the fragmented execution hindered user navigation and interaction.
This system rectified 100+ instances of accessibility issues across the site, created a framework for visual consistency, and significantly accelerated our design process. Accelerated UAT and knowledge sharing led to a significant increase in delivery cadence.
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Driving real-world insights with Shoply at Prodege
Qualitative Research
Moderated User Interviews
Competitive Analysis
Motion Design
Design Systems
Prototyping
A/B Testing
The challenge at hand was to leverage user feedback from grocery shoppers to enhance market insights. To address this, we sought to incentivize user engagement through a virtual currency system integrated within the SwagBucks platform.
Upon its launch, members of the Shoply network drove over $700m in annual gross merchandise value (GMV). The application has since rebranded to "Tada" but still holds a 4.6 star rating within the app store.
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