Seasoned Product Designer
Dedicated Dog Dad
Struggling Latte Artist
spotify wrapped evangelist
I'm a product designer who'd rather spend an extra week defining the right problem than three months building the wrong thing. I've spent 9+ years doing that alongside product and engineering partners, mostly in high-traffic commerce, but the throughline is broader: simplifying messy systems, improving decision-making, and shaping experiences that need to perform at scale.
I've made a habit of backing design decisions with evidence, not just conviction. I care about the details, but I also care about what problem we're actually solving, what constraints are real, and how design can move a product forward without losing usability, coherence, or feeling.
Selected Work
2019-2026
Featured Case Study
Turning real-world productivity into a kingdom worth building
Qualitative Research
Moderated User Interviews
Competitive Analysis
Motion Design
Design Systems
Prototyping
A/B Testing
Problem
Most gamified task apps flatten every task into generic points, so real-world effort never feels meaningfully different. I wanted to build something where the type of effort mattered, not just the amount.
Impact
A fully playable PWA with a tuned, tested economy. Designed and shipped end to end with Claude Code, it stretched my range from screens into full game systems.
Experience
2015-2026
Crate & Barrel
May 2024 - Current
Senior Product Designer
I own PDP design across Crate & Barrel and CB2, driving conversion and revenue through A/B testing, iterative optimization, and close partnership with Product, Engineering, and Analytics. I also helped build and maintain a cross-brand design system and led research efforts including moderated usability testing and customer sentiment analysis.
- Improved desktop CVR (+10%) / RPV (+11%) and mobile CVR (+5%) / RPV (+6%) through iterative PDP optimization and A/B testing
- Designed complex configuration workflows for fabric, leather, and leg options — redesign projected to drive $4.78M in annualized revenue
- Built and scaled a cross-brand design system in Figma, cutting development time by 40% through reusable components, documentation, and developer-aligned patterns
Vista
July 2022 to May 2023 (Laid Off)
Senior UX Designer
Designed across Vista's consumer product line — including calendars, invitations, and other personalized products — focused on improving discovery, reducing checkout friction, and driving revenue. Also led design standards for a 100+ designer org and contributed to the shared design system.
- Increased calendar product click-through by 27% by analyzing user behavior and shipping targeted UI changes
- Reduced checkout friction for invitations, lifting premium envelope adoption by 6% and driving $585K incremental revenue
- Standardized Figma structure and handoff workflows across a 100+ designer organization
Who Gives a Crap
July 2021 to July 2022
Senior Product Designer
Joined to support the launch of a new hygiene product line and ended up rebuilding the parent brand's foundational design system. Established structured handoff and QA processes that reduced hotfix cycles.
- Designed and launched a design system for the Good Time line, contributing to 30K incremental orders and $40 AOV within 18 months
- Rebuilt the parent brand's design system, unifying libraries and standards across web and mobile
Figs
July 2020 - July 2021
Senior UI/UX Designer
Overhauled the PDP experience end-to-end — quick buy, product configuration, and Shop the Look — for a high-growth DTC brand in medical apparel. Also led an accessibility audit and improved ADA compliance.
- Redesigned the PDP from the ground up — quick buy, product configuration, and Shop the Look — streamlining the path to purchase
- Conducted an accessibility audit and partnered with engineering to improve mobile and ADA compliance
The Bouqs Co
Mar 2019 – Jul 2020
Senior Product Designer
Focused on subscription growth and design operations for a floral DTC startup. Partnered closely with engineers to reduce revision cycles and improve delivery.
- Redesigned the subscription signup flow, driving a 270% YoY increase in signups
- Created a design intake and ticketing workflow to improve prioritization and reduce rework and context-switching
Additional Experience
Senior Product Designer @ Prodege · Oct 2018 - Mar 2019
Product Designer / Senior Product Designer @ ConsumerTrack · Oct 2015 - Oct 2018
Visual Designer @ Eyemagine · Nov 2014 - Nov 2015
Product Designer / Senior Product Designer @ ConsumerTrack · Oct 2015 - Oct 2018
Visual Designer @ Eyemagine · Nov 2014 - Nov 2015
